Who’s behind simpact AI?

simpact AI is proudly a female-founded tech company.

Our fractional leadership team come from diverse origins and portfolios of experience, lending nuanced and personal insight to our simpact AI relationships and solutions.

Jade is on the right, smiling and wearing a scarf and cardigan, Anthea is in the centre, smiling and wearing a pounamu, Anjana is on the left, smiling and wearing a ruffled dress

We join around 25% of start-up founders in New Zealand who are women, and 10% of start-ups with a Māori founder on board. (Source: MBIE)

We’re especially proud of the potential for a women-led (specifically, women of colour) “AI for good” start-up founded right here, in Aotearoa New Zealand.

simpact AI are delighted to have secured pre-seed investment to lean into this social venture, and welcome introductions to funding partners or impact investment enquiries: Email us »

We’d love for you to follow the story of the simpact AI start-up journey via our newsletter and on LinkedIn »

With appreciation

Ngā mihi nunui

simpact AI was initially catalysed by the incredible social impact consultants, ThinkPlace & Dovetail.

Last year, several amazing advisors and leaders from across the community, philanthropy, AI, tech, and social impact sectors lent their expertise to help shape the concept.

Our amazing advisors

Leadership Team

Picture of Jade. She is indoors and smiling. She is wearing a patterned top.

Jade Tang-Taylor

Jade brings a diverse range of experience from Design and Community to the Social Impact consulting space in Aotearoa New Zealand.

As a Strategic Designer, Facilitator, Innovator, Collaborator & Educator, Jade is deeply passionate about co-designing better futures, and leveraging Emerging Tech, specifically AI, for good.

Jade’s career has been more of a squiggly line, than a straight line. With over 20+ years experience in the Tech + Design for Social Impact space, this particular social venture - 'simpact AI' weaves the professional strands, challenges and opportunities she's personally worked with.

Operating in the community, philanthropic and public sectors over the years, Jade holds a strong desire to democratise AI for the community, voluntary and not-for-profit sectors to create impactful and equitable futures.

Previously, Jade co-founded Curative, a creative agency focused on social good. She established CreativeMornings (Auckland Chapter), a monthly breakfast lecture series for the creative community, and was also an associate of the Centre for Social Impact & Innovation Unit ANZ as well as serving in several community governance roles.

Currently, alongside simpact AI, Jade is delighted to support the amazing mahi of academyEX, ThinkPlace and Design Futures Aotearoa.

Most importantly, Jade is a working mum of one and a proud Westy. #WestIsBest

CO-FOUNDER & CEO
Picture of Anthea. She is smiling. The photo is taken indoor. She is wearing a pounamu

Ngāti Porou ki Hauraki, Ngāpuhi

Anthea translates complex technology and AI capabilities into practical, human-centred solutions for the social sector as our Chief Technology Officer.

Her early digital career balanced client service and sales for respected Auckland digital agency Terabyte Interactive; alongside co-management of a non-profit where her relationship with simpact AI CEO Jade began!

Anthea’s experience includes commercial sector work within major media brands such as Newstalk ZB, ZM, Hauraki, NZ Herald in NZ, and radio Australia. Her clients have included FMCG, tourism, and local governments - bringing a broad context awareness to her solutions.

Returning her skills to the community sector in 2019 as Digital Strategist for Foundation North, Anthea led massive digital transformation - her solutions succeed to this day.

She brings that same insightful systems-level view to simpact AI, co-designing product and data strategies with charities, funders, and community leaders.

Grounded in her experiences as a Māori creative and technologist, Anthea is driven to lend her skills building digital solutions that are inclusive, accessible, trustworthy, and genuinely effective - for positive community outcomes.

Anthea is also an artist, qualified Nail Technician and educator with deep roots in Coromandel, where her family remains.

FRACTIONAL CTO
(Chief Technology Officer)

Anthea Whittle

Picture of Lisa. She is outdoors and smiling.
FRACTIONAL CFO
(Chief Financial Officer)

Lisa Lopeti

Lisa Lopeti was born in Aotearoa and holds deep connections to her Chinese and Cambodian whakapapa.

A social justice advocate and social entrepreneur, she is committed to creating systemic change and advancing equity for underserved New Zealanders and marginalised communities globally. With over 16 years of experience across the non-profit and community sectors, Lisa’s work spans international NGOs, local charitable trusts, and cross-sector collaborations.

She has held leadership, management, consultancy, and governance roles throughout her career. Alongside SImpact, she is working with Foundation North to establish a microlending service for small businesses who lack access to mainstream finance, while also serving as Development Director of Alongsiders International and Executive Director of the Impact Open Source Software Trust. Previously, she co-founded and led the Iti Rearea Collective — a collaboration of six organisations working to remove socio-economic barriers for aspiring refugee and migrant entrepreneurs.

Lisa also founded Child Rescue, the New Zealand arm of an international organisation that rescues and restores children from sex trafficking and exploitation, and has worked in Cambodia alongside NGOs supporting at-risk and vulnerable youth. Having seen firsthand the challenges faced by non-profit organisations, Lisa believes the thoughtful use of AI can be a game-changer — enabling greater efficiency, insight, and impact across the sector.

A Leadership New Zealand Alumna and member of the Asia New Zealand Foundation Leadership Network, Lisa is proud to call West Auckland home.

Community Leaders

Community Leaders


Philanthropic Leaders

Philanthropic Leaders


AI + Tech

AI + Tech


Impact Consulting

Impact Consulting