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Long-form whakaaro (thoughts) and photos from the simpact AI team.

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Impact Reporting 101

Every community organisation is already making an impact, but far fewer feel confident reporting it. In this “think-piece”, we unpack what impact reporting actually is, why it matters in Aotearoa, and how the alphabet soup of SSP, SROI, RBA, ESG, annual and impact reports fits together, sized to your capacity.

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Hope in the Machine: My Auckland Writers' Festival Recap

When you sit in a room and hear, in the same breath, the full weight of what AI is currently doing to people – and then meet proof that it can be done differently – something in you shifts. At this year’s Auckland Writers’ Festival, a panel called “Hope in the Machine” offered exactly that: a clear-eyed look at extractive, hyperscaled AI, and a grounded example of another path in the work of Te Hiku Media, a Māori-led broadcaster building one of the most important demonstrations of ethical AI on the planet.

This recap explores why small, purpose-built models, community data sovereignty, and rigorous bias auditing are not “nice-to-haves”, but the foundation of AI that genuinely serves people – and how these same principles shape what we are building at Simpact AI.

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